User Interface, or UI as it is called, of any website plays a very important role in user’s browsing experience. A user usually visits a travel website to book tickets not for advertisements, promotions, news etc. Too many advertisements hinder usability of website and irritate users. Clean and hassle free UI helps users find what they want in less time and effort. UI should be very pleasing to eyes and cool to leave a mark in users mind.
We have tried to keep all this in mind and have tried to improve the experience our customers have on other travel websites. Advertisements and cross-selling should appear on websites as they become important sources of monetization but not in a way undermines the core functionality of the web-site and makes navigation difficult.
After all Time is money, More the Power of UI-More Users-More Money.
Happy Searching!
Ciao,
Apoorva
Thursday, March 6, 2008
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