What makes you click...

When I thought about this heading for the first time, the instant reaction was whether I was going to write about online advertising and digital marketing since that takes the better half of my time and pays the bills. Unfortunately for my CEO and fortunately for the non digital guys out there, this is no way connected to an ad, a click or even a sale but a look at why each one of us does what we do.

Most of the older generation who are now comfortable in their 50s-60s and blare advice to anyone with a ear, their working life was always about doing the 9 to 5 routine and coming back to a home with a family that was more interested in when the next bonus was coming than knowing if the person was actually happy doing what he/she did. I would not really blame them because change 30 years ago was more of a social suicide than a personal endeavor.

Thankfully things now are different for many of us if not most and choices are a factor of personal opinions and not inertia of the past. It’s very important to ask yourself what makes you happy and what you want to do, than following a set pattern. While most businessmen, self-help books and self-obsessed pseudo successful people claim to have done what they felt was right, many of us are still hesitant to take that plunge into the abyss and try to open a parachute on the way. Failure seems to be a taboo and success an immediate validation while the contrary would probably help you more in the long run. It’s always better to know what not to do, than to hit gold the first time though am sure Midas would beg to differ.

Reach out, un-shackle yourself and take that huge leap of faith because finally as Baz Luhrmann said, ‘the race is long, and in the end, it’s only with yourself.’ So wake up tomorrow and see what makes you click!

Krishna Iyer
twitter: @thetantrik
Team iXiGO
twitter: @iXiGOrocks

My First Days at iXiGO

I recently started working for iXiGO based out of Gurgaon, managing product quality from a user perspective.

The team is awesome and I am working with some of the brightest minds in India. However this post is not about the team but about how a company should welcome a new employee.

When joining a company the new employee has some apprehensions, would I fit in the team? How is the culture of the company? I had some of these apprehensions and moreover I was joining the company as a part time employee working from home.

In my view iXiGO did a great job of making me feel as a part of the team. On the first day I was introduced to the entire team. The first day was more of a familiarization day and I strived hard to learn as much as possible about the team. Even though I am working from home I am always invited to any outings or parties organized at the company. Lastly the company gave me a welcome gift, a small token to welcome me in the team.

For an employee the first days at the company are a bit stressful when learning about the ways a company works; however I think iXiGO did an excellent job at welcoming me. I am proud to be associated with the team.

ciao,
Apoorva