Online Travel Agents have been in the news quite a bit this month. Also, our partnership with TravelGuru and the agency-airline tussle for commissions has given a lot of press to the two business models of agency and search.
In a series of invigorating articles, VC Circle (Online Travel Agents: Caught in Turbulence), WATBlog (The Indian OTA Nosedive - Where is the value beyond the ticket?) and TravelBizMonitor (OTAs are they getting it right?) have examined the challenges facing the OTA business model as of today, and what the future holds for them.
We think that the long-term future of the online travel industry in India (including OTAs) is still bright, although some retweaks to their business model and some product innovation and creative partnerships can make them look a lot less vulnerable to bloggers and media.
In January 2009, we will analyze the differences in business models and value-adds of an OTA vs. a travel search engine to see where they have similarities and where they differ in approaches to the same problem.
Cheers,
The iXiGO Team
Tuesday, December 23, 2008
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