Friday, October 3, 2008

"Even if you are a minority of one, the truth is the truth"

Those great words were spoken by a man every Indian identifies with, the father of our nation, and a person we affectionately call "Bapu". These words continue to inspire us at iXiGO, that's why there are no biases in what we show to the consumers, it's completely WYSIWYG (What You See Is What You Get!).

To celebrate October 2nd we looked at various options to animate our iXiGO logo. While we initially thought of using the "no smoking" theme (in case you aren't aware, public smoking is banned from today and those caught are liable to a fine), we soon realized that October 2nd for us symbolises the stance that Gandhiji took for truth. Following his commitment and single minded dedication to truth, which has inspired our philosophy of unbiased information, we decided to have "Bapu" in our logo. Here are a couple we thought of.

The first one was the Dandi march


but we wanted something a bit more subtle yet just as effective so after a few iterations we came up with


If you were using iXiGO yesterday you might have seen it on your screen, you can still give it a look by changing the date on your computer to October 2nd.

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